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A heritage trend and merchandising agency, providing 360 support for brands, retailers and wholesalers.

Experts in retail, fashion and
consumer behavior.

NYC.

LA.

Paris.

Working Worldwide since 1927

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portrait
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We are the industry’s trusted advisor. Distilling the industry at large for our clients and their specific needs.

Crafting an exciting offering
means staying fresh.

1

1Merchandising

Ongoing seasonal intelligence and guidance from our merchandising experts, digitized and organized by type, category, and timing. Evaluation and business specific guidance on the retail and wholesale markets.

Merchandising

Discussions on current selling, the competitive landscape, and new & emerging brands/business models.

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2Trend Forecasting

Trend forecasting and design modernized, addressing cultural cues and wardrobing and styling impact, all from a consumer-centric POV. We provide Macro trend forecasts as well as custom trend forecasting, tailored specifically to our clients' assortments and categories of business.

Trend forecasting grid

Creative concepts that forecast design, color, materials, key items, and presentations.

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3Color Forecasting

Color forecasts zoom in on color and its application to print, pattern, and merchandising, spotlighting the key elements and newness-drivers. Included is tailored color forecasting and development of unique palettes for our clients' deliveries.

Color palette
Colorful tiles
4

4Branding

Graphic design tailored for new brand launches, rebrands, as well as corporate branding. Packaging, digital collateral, email design and more.

Branding sample 1
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Branding sample 3
5

5Creative Direction

Seasonal design direction created for brands at all tiers of distribution. Customized color, seasonal storytelling, and silhouette direction.

Product development
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6Product Development

Tailored design services offering end-to-end product development support across categories.

Product development
7

7Web Design & Management

Ecommerce design, management, and visual merchandising crafted to increase customer acquisition and conversions. Includes ongoing site merchandising and back-end management. Buying strategy support as well as search engine optimization.

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8Art Direction

Best in class art direction and end-to-end production management for ecommerce, editorial, social imagery and video assets.

Art Direction male model
Art Direction - Shoes
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9Retail Design & Visual Merchandising

Our team develops visual designs for permanent retail spaces, pop ups, and trade shows. We also offer assessments, recommendations of existing selling spaces.

Retail Design 1
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10Social Media Creation & Management

We offer social media strategy, community management, and content creation for both still and video asset classes. We create digitally native content designed to build brand universes and personalities, which are conveyed across all channels.

Social Media Creation & Management example grid
11

11Consumer Behavior

Providing dynamic consumer reporting and crucial business insights thorough excavation of strategic topics and consumer issues, as well as macro global themes.

Consumer Behavior 1
Consumer Behavior cover

Past and Present Clients Include:

Understanding what's winning
at retail is critical.

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463 Seventh Avenue

New York, NY 10018

212.564.1266

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©2025 Henry Doneger Associates, Inc.